Creator rates and campaign budgets

Quote Creator Campaigns From The Actual Brief

Estimate the creator payout, brand budget, usage-rights add-ons, whitelisting, exclusivity, product value, and performance upside before you send the offer.

Creator campaign calculator

Price the campaign, not just the post.

Real creator deals usually combine deliverables, platform fit, usage rights, exclusivity, timeline pressure, product value, and performance upside. This calculator models those pieces so creators can quote clearly and teams can budget a full campaign.

1

Campaign shape

Set the buyer, platform, and audience assumptions that affect the base quote.

2

Deliverables

Campaigns are scoped by content units. Add only what is actually in the brief.

TikTok / Shorts videosvideos
$479
YouTube integrationsvideos
$0
YouTube Shortsshorts
$288
Twitch sponsored hourshours
$400
Community / social postsposts
$272
Edited clip exportsclips
$527
3

Rights, review, and limits

Usage rights and exclusivity are often where campaign budgets change the most.

4

Payment model and performance upside

Flat fees create certainty. Hybrid deals add upside when tracked performance is valuable.

Hybrid

$3,682

Expected payout per creator for this scoped brief.

Performance bonus$1,126
Total campaign budget$33,258
Creators to source27
Expected clicks1,200

Quote breakdown

Base deliverables$1,966
30 days paid usage$590
Whitelisting / creator ads access$0
Category exclusivity$0
Extra revisions$0
Rush timeline$0
Scoped flat fee$2,556

Performance forecast

141,132 views6,351 engagements216 wishlists144 installs36 purchases

Campaign budget

Creator payouts$29,454
Game keys / product value$240
Buffer (12.0%)$3,563
Brief checklist

Include deliverables, usage duration, paid boosting rights, exclusivity, due dates, approval windows, disclosure language, tracking links, product access, and payout triggers.

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